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Archive for January, 2008

What is one of the best strategies for selling your house in a slow market?

Sunday, January 13th, 2008

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We are now in our second year of the slump in home sales. Most people who don’t have to sell are sitting tight until there is some stabilization in the market. If you do have to sell, buyers are well aware of the market conditions and have plenty to inventory to shop.

One of the biggest mistakes home sellers make is to shop the competition. You need to understand what similarly priced homes in your market have to offer. You need to go to open houses and even have your agent take you into some of the competition. Pay attention to the how much work needs to be done by the new homeowner and how the home is decorated. We’ve seen it time and time again is that buyers don’t want to face a ton of work, especially in a soft market.

Once you start to look at the competition, you’ll see an emerging pattern. The homes that have been sitting on the market for months all have issues. One of the biggest turn-offs is a lifeless interior. It never ceases to amaze me that sellers won’t spend $200 on paint and a weekend of time to greatly improve a couple of tired rooms.

You’ve seen all the home improvement shows where they do a makeover to inspire buyers. It works! Most buyers either don’t have the imagination or the will to see the potential. You must look at your window treatment condition before you put the house on the market. On the first floor, make sure you have drapes in your formal rooms. You can do this in neutral color without spending a fortune. In the more casual rooms add valances to bare windows. Again, this can be done without breaking the budget. In the bedrooms, pick simple valances and even consider roman shades if you have a neighbor with a good view.

We have so many options available on our site for your particular situation. Just let us know that you are selling your home and we can help you create an affordable plan that will put you ahead of your competition.

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